You might be wondering why is it a good idea to use a chatbot for your business and how it can help. Generally, an AI chatbot can improve the customer experience, and help with upsells, but it’s also there 24/7 for the customers to use. Yet the question is, are any companies using chatbots? Absolutely, and in this article we will outline a few of the companies that managed to implement and use chatbots successfully.
Domino’s Pizza
Domino’s is widely known for its pizza, but recently, they started expanding their online sales and assistance. They created a chatbot named Dom that helps customers place orders. In addition, it remembers customer preferences, while also helping you with tracking the order as well. Simply put, it becomes much easier to place and manage your orders.
Sephora
The way Sephora integrated a chatbot is by creating a beauty assistant. Called the Sephora Virtual Artist, this chatbot will help you virtually try out products, it delivers beauty tips, and many others. It can also offer you personalized makeup recommendations. The company saw an 11% increase in booking rates solely from makeover appointments, and users engaged the chatbot for over 10 minutes a session.
H&M
Sticking to the beauty and fashion world, we have H&M which created a Kik chatbot that acts as your stylist. What it does is it gives you recommendations based on the profile data. It can also remember preferences and help you create a personal style. People started spending 13% more time in the app, and 70% of the users continued to engage the bot even the second or third time.
Whole Foods
One of the things that Whole Foods realized is that customers find it difficult to narrow down recipes they should try out. They created a chatbot for Facebook Messenger that provides recipes based on dietary preferences, ingredients, and other info. It worked for them because it brought an increase in sales of 12%.
Marriott International
Since Marriott is a hotel chain, their focus was on streamlining the booking process. They made an AI chatbot for Slack, Facebook Messenger, and Google Assistant. That chatbot will help you learn more and use the Marriott rewards program, while also answering questions. And, of course, it can help with the hotel booking process as well. The bot brought in a 44% increase in bookings, and the feedback from users was very positive.
Lyft
Lyft is in the transportation world, and the reason why they wanted to create a chatbot was very simple. They wanted to make it easy for users to request rides via Facebook Messenger. Many times, people would use Messenger and didn’t want to switch to the Lyft app. The company created a chatbot, and that managed to increase the number of ride requests by over 25%. Not only that, but the chatbot was also able to increase retention rates. It also managed to help Lyft increase the overall Facebook engagement they had, which became extremely useful for the company.
Bank of America
Not only retail companies decided to create an AI chatbot. Even the financial sector uses chatbots. A good example is Erica, a chatbot made by the Bank of America and available exclusively via their mobile banking app. The reason why they made this chatbot is because it can help with expense tracking, it can provide alerts for bills or you can check your balance without a problem. Erica saw more than 10 million users during the first year, and it handled over 100 million client requests.
National Geographic
The reason why National Geographic decided to create a chatbot is different. Their focus was on educating people and providing quality content they could learn from. Simply put, their chatbot allows you to have a conversation with a virtual Albert Einstein. With over 500000 user interactions during the first month alone, it was clear that their chatbot was a success.
These are only a few of the many companies that created a chatbot to enhance their customer experience. As you can see, it’s a great idea to hire an AI chatbot agency and work with them to create a bespoke chatbot that fits your needs. Make sure that you always take your time and pick an ideal chatbot that fits the customer base and niche. At the same time, you also want to train your chatbot and provide relevant data since it will enhance the user experience!
